A prime example of why big companies need social media experts in the country they are pushing events in… this was spotted on Busch Gardens’ Facebook page yesterday:
I wasn’t going to post anything more on my Disney travels of last week, but then changed my mind at some point early this morning when I found myself on ebay bidding for a couple of pins to complete a Disney set.
If you have no idea what I’m talking it about, it’s Disney Pin Trading – one of the more obscure, to us Brits at least, things that happen at the Disney Parks.
The enamel pins – there are more than 60,000 different designs featuring Disney characters, icons, attractions and themeparks – can be bought from outlets in the parks and are worn, by most people, on a lanyard around their necks. While in the parks, people either buy more from the outlets or trade with other willing pin holders.
There’s a whole etiquette to trading to the point where you can get a pamphlet to tell you how it’s done. Key points include:
- Refrain from touching another person’s pins or lanyard, ask to see the pin so they can bring the pin into closer view
- Other guests do not have to trade with you, but cast members (or staff as we call them) do… unless they are wearing a blue lanyard, in which case they will only trade with visitors less than ten years old
- Guests must trade with Cast Members, one pin at a time
- Guests can make up to 2 pin trades per cast member per day
- The pin that is traded to the cast member cannot be a duplicate of any pin they already have on their lanyard
- Pins with a Hidden Mickey (a small Mickey symbol in one corner) are more limited edition and deemed more desireable
- No money can change hands on Disney property in exchange for a pin (unless at one of the outlets of course).
Some people have become pin addicts… collecting thousands of them over the years, jealously guarding their sets at home and only taking their ‘swaps’ into the park.
At the start of our trip, we were given a dozen pins and a lanyard by Julie Young, who has the excellent job of being in charge of pin development – she was met with muted thanks and sceptical looks by myself and fellow journalists at the time.
Fast forward 24 hours and with pins around neck to humour our hosts, we entered our first Disney park. Within a few minutes, I saw someone who had a pin from one of my sets and made my first trade and by the end of the day, all 12 of us were collecting different sets.
By day two, we were pin hunting in packs: ‘If you look out for my cut out princesses, I’ll get your pirate Mickeys’ and by the end of the week, we were stopping any cast member with a lanyard and asking them to have a look at their pins.
But on our last night, we came across a proper pin queen – think an East End pearly but covered in small shiny metal Disney characters instead of buttons. She had two books of ‘swaps’ in front of her on a small table and was furtively looking around for people to trade with.
Personally, I’d been looking for a set of pins featuring a character called Figment. He’s a purple dragon, not from any of the Disney films but the official mascot of Epcot. Each pin in the set depicts an emotion: angry, happy, confused… but Figment’s expression is the same on all of them.
Betsy, the trader woman, had one of the ones I was missing and I nervously approached her for a trade. ‘Can I have your Figment Surprised?’ I asked her nervously as she cast a cursory glance up and down my lanyard.
‘Sorry you’ve nothing I want,’ she replied coldly before turning to someone else to do another trade and me to travel home with an incomplete set. A fact that left me scouting ebay at 7am this morning – Julie will be proud of the monster she created.
Yesterday we got the chance to try out a couple of the non-theme park activities here at Walt Disney World and so we had a morning of massages at the Grand Floridian Resort’s spa followed by a very competitive game of mini golf at Fantasia Gardens before heading for Disney’s Hollywood Studios for the afternoon.
Studios has to be my favourite of all the Disney parks here in Orlando. Not only is much of the content a little more adult but it’s also home to two of the best rides, Tower of Terror and the Rock ‘n’ Rollercoaster.
If you don’t know much about either, Rock ‘n’ Rollercoaster is an Aerosmith themed coaster that kicks off with a straight where you go from 0 to 60 mph in around two seconds before hitting a couple of loop the loops while tunes like Dude Looks Like a Lady blare out.
Tower of Terror is based on an old episode of the Twilight Zone and features an elevator ride that freefalls 13 stories in one go… this video is from our ride. It’s a little dark but the screams will probably tell you how good it is.
In the evening we attended a press conference about what’s new for Disney for 2010, 11 and 12… while there’s no new big ride on the agenda like Universal’s Harry Potter which is set to launch this year, there’s still quite a bit happening.
Magic Kingdom’s Fantasyland is undergoing a three-year expansion project that will begin this year. The expansion will see the addition of a new Fantasyland Forest where all the Disney Princesses (Cinderella, Sleeping Beauty, Belle from Beauty and the Beast and Little Mermaid) will all have their own sections. The classic Dumbo’s Flying Circus will also be getting a makeover.
On the seas the big news is there will be more cruises from Europe, with Disney Magic taking on a five-month itinerary that includes sailings from Dover and the company’s first North European Cruises.
We also got to see a video of Aquaduct, the water slide that will be on Disney’s new ship Disney Dream when it launches early next year. The slide is stupendous, heading out off the ship and having riders sliding along in a glass tube over the sea below. It looks awesome.
Finally, Disney’s is re-branding the ESPN World of Sports Complex… now we don’t get to hear much about this in the UK, as apparently, not that many people book it. In fact, I’ve been to Disney World Orlando half a dozen times and never really heard of it.
It’s a massive sports complex with tonnes of playing fields – apparently one American Football team comes here for warm weather training – and there are all kinds of events and tournaments going on.
One of the coolest things to happen in the re-launch is if you play in a kids tournament by day, highlights of the matches will be edited into sports news broadcasts that are played on screens around the complex later that day… if I was still harbouring my schoolboy England dreams (it’s not too late for that call Mr Capello), I would have loved it.