Brixton launches its own currency

Given I live just up the road from Brixton, the news the south London village is launching its own currency seems a novel one (the story is here

The idea is that a Brixton pound, is equal to a normal pound but can only be spent for shops and services in Brixton itself in an attempt to keep Brixton money within Brixton.

Personally, I think a more novel idea would be to encourage shops and services to provide decent value, courteous service and decent products in an effort to keep customers. I would have thought once the novelty of the Brixton pound wears off, people are not going to bother messing around changing them to sterling and back again meaning money will still flow out, giving people a decent service though will always keep them coming back.