One great idea and one good cause

Yesterday afternoon I went to the annual spring lunch of a company called Travel PR – for those not in the know they are, you guessed it, a travel public relations company that mainly specialises in small, independent and often quirky travel companies.

Their client list includes the Association of Independent Tour Operators (www.aito.co.uk), Kirker Holidays (www.kirkerholidays.com), Sunvil (www.sunvil.co.uk), Voyages Jules Verne (www.vjv.co.uk) and many more… but it was two newish clients that really caught my eye.

One is a company that is just launching called Get Back To Me. Anyone who has tried to book an independent B&B in the UK will be familiar with how frustrating it can be. These days, people expect an immediate answer when trying to book online and unfortunately for many small B&Bs they just don’t have the manpower to do it.

While Mr Bloggs is out buying the bacon and eggs for the next morning’s breakfast, someone who is trying to get in touch and can’t is likely now looking up the number of the nearest Travelodge.

What Get Back To Me does is allow the consumer to input a destination and the site will send an SMS to all registered B&B and hotel owners in the vicinity, if they have availability, it costs them £1.50 to get back to the consumer and the deal is done.

The consumer facing side should be with us sometime in early summer – owner Anne Corbett thinks end May is likely – but B&B and hotel owners can register at now at getbacktome.co.uk

The other interesting lady I met was Stella Huyshe of Lyme Disease Action (www.lymediseaseaction.org.uk). Like Travel PR’s MD Sue Ockwell, Stella is suffering from Lyme Disease – an infectious debilitating disease brought on by tick bites.

The symptoms sound pretty awful

Lyme disease can affect any part of the body and cause many different symptoms. The commonest symptoms relate to the person feeling unwell, having flu-like symptoms, extreme tiredness, muscle pain, muscle weakness, joint pain, upset digestive system, headache, disturbances of the central nervous system and a poor sleep pattern. In some cases a characteristically shaped, expanding ‘bull’s eye’ rash appears on the skin. However, a rash in any form is not a universal symptom. If the rash does occur, it is termed Erythema migrans or EM rash. It may manifest in a chronic form and be known as Erythema chronicum migrans or ECM rash. The list of symptoms known to be associated with Lyme disease is long and diverse. The symptom pattern varies from person to person.

But crucially, there are different views on how long the disease should be treated for. Government advisors believe a 28-day course of antibiotics will do it while other scientists are of the view that the disease can affect a person for much longer.

That Stella has suffered for almost a decade without any joy suggests the latter could be right.

They’re a decent charity that are trying to change the government thinking on Lyme Disease and deserve some attention.Please give them some!